Sustainability: What Gets Measured Gets Managed 

GFS Insider: March Edition

What Gets Measured Gets Managed 

What we’re seeing 

Studios, streamers, and funding bodies are increasingly asking productions to report carbon impact using standardised tools such as BAFTA albert (UK) and Green Production Guide (US). At the same time, productions that actively track fuel use, transport movements, generator hours, and waste volumes are identifying practical cost efficiencies alongside emissions reductions.  

The shift is clear: sustainability conversations are moving from aspiration to quantification. 

Why this matters on set 

• Without basic measurement, sustainability remains vague and difficult to improve. 

• Fuel use and transport are often the largest cost and emissions drivers. 

• Post-production scrutiny is easier to manage when decisions are documented. 

• Quantified improvements strengthen funding, commissioning, and location relationships. 

Practical controls 

• Track transport movements and generator hours during production. 

• Capture fuel consumption data and identify high-usage days. 

• Quantify estimated emissions savings from specific initiatives. 

• Pair carbon data with cost impact to reinforce operational value. 

• Document lessons learned for future productions.  

Why this approach works  

When sustainability is measurable, it becomes manageable. Productions that quantify emissions savings and cost impact build internal credibility and avoid abstract debate. Small improvements, including consolidating vehicle movements or optimising generator sizing, become visible wins rather than invisible effort.  

Sustainability becomes less about messaging and more about operational discipline.  

How SetConnect Can Help You Embrace Sustainability 

Sustainability on production does not need to be complex. It needs structure, visibility, and accountability.  

SetConnect provides a central platform to help productions document and manage practical sustainability actions in real time. This allows small, incremental improvements to be tracked rather than lost in day-to-day workflow. 

Utilising SetConnect enables productions to: 

• Assign clear responsibility for sustainability oversight 

• Document procurement, transport, energy, and waste decisions 

• Maintain centralised records where reporting is required by studios, funders or insurers 

• Capture lessons learned to improve future productions